Take ALEWHIF

I like to inhale chocolate as much as the next person, but to actually “inhale” (quotes & suggested air quotes) is an entirely different story. Taking this literal approach to inhaling food is a new product from Le Lelaboratoire called LeWhif.

Le Whif is a new way of eating chocolate – by breathing it! Imagine, chocolate without the calories. Be the first to try inhaled chocolate in one of four flavors: mint chocolate, raspberry chocolate, mango chocolate, and plain chocolate.

Le Whif seems to cover the spectrum of great design, from beautiful packaging to almost extreme product innovation.  Obviously the right choice of food was an important choice in experimenting with the way people consume, and I’m sure that  chocolate trumped a variety of delicious ideas….such as steak perhaps.  Though this all sounds a little outrageous and even seemingly pretentious (see it’s debut at Cannes on the Le Whif world tour), I am curious enough to order and try this product… if it does transpire, I’ll let you know how it goes.